How people discover ideas, evaluate brands and make purchasing decisions has changed fundamentally. The modern customer journey is no longer linear. It is shaped by inspiration, community and content across multiple digital touchpoints. Platforms such as TikTok now play a central role in this process.
Webrepublic is the first agency in Switzerland to receive the official TikTok Partner Badge. This milestone reflects a deepening collaboration with TikTok and our commitment to helping brands navigate an increasingly content-driven and search-led digital landscape.
TikTok is more than an entertainment platform. It has become a place where users actively search for products, brands and recommendations. Discovery, comparison and evaluation now happen directly within social feeds. In Switzerland, around 2.2 million people use TikTok every month – meaning the platform reaches nearly one in four people. For brands, this means visibility is no longer just about being present. It is about becoming relevant at the moment inspiration and intent emerge.
The TikTok Partner Badge recognises agencies with proven expertise in delivering campaigns aligned with TikTok’s platform standards and creative best practices. For Webrepublic, it marks the next step in our collaboration with TikTok and strengthens our ability to support advertisers in this evolving environment.
In practice, this includes:
As a TikTok Partner, Webrepublic participates in selected alpha and beta programmes for new products and formats before they are broadly available. This allows us to test, learn and build experience with emerging solutions such as TikTok Search Ads.
Seven of our media buyers are officially certified by TikTok. This confirms their technical knowledge across media strategy, creative best practices and performance optimisation. Our teams continuously expand their TikTok expertise to stay aligned with platform developments.
We work closely with TikTok teams in Zurich, Munich and Dublin. This enables regular strategic dialogue and ensures we remain closely connected to product updates and market developments.
For Webrepublic, partnership means more than a formal status. It is defined by active collaboration and ongoing exchange. Our work with TikTok gained a new momentum with a joint kick-off in Berlin in April 2025 and has since been strengthened by the opening of TikTok’s Zurich office. One example of this collaboration is our early experience with TikTok Search Ads in Switzerland. This format connects active user searches with native content placements in the search feed.
Users search for specific topics, brands or products and discover content that integrates naturally into the TikTok experience. Webrepublic is already working with initial clients on this format, gaining insights into how search intent, content strategy and media planning can work together more effectively. This integrated approach helps brands be visible at moments when user intent is particularly strong.
The TikTok Partner Badge represents quality and commitment in a rapidly changing digital environment. As social platforms increasingly influence search behaviour and purchasing decisions, close collaboration with TikTok becomes an important foundation for modern marketing strategies.
By combining early access to innovation, certified expertise and integrated thinking across media and content, Webrepublic supports brands in adapting to new discovery habits and building long-term relevance where decisions increasingly begin.
Details of our official TikTok partnership are listed in the official TikTok Partner directory.
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